Impacting More Lives with Proven, Ethical Principles in Writing


If you want to improve the health of more people by growing your business naturally, this is the most pivotal thing you can learn.

Here's why:

You sell real, natural health. You help people improve their lives. This is something they need.
And they know it.

But, you're just one of many.
There is a huge crowd in your way, all shouting at the same time: Come get my stuff! It's what you need!

How do you cross this gulf of noise?
If you don't, you lose the chance to make a change in people's lives.
If you could connect and sell, you can grow to affect even more lives.

You don't want to just shout louder than the rest.
More advertising, more noise.

So why are they not finding your product?
It comes down to understanding how we filter out unwanted information.

Here's how we do it:

  • First we ask, does this seem to "resonate" with me?
  • Then: can this be useful for me?
  • Thirdly: can I trust who this is from?

This is what your customers do too.
If any of those questions come up with a "no" they MOVE ON.

You have to understand how to get to "yes" on each of those.

  • You must understand the identity of your ideal customer and speak in the language they expect to hear
  • Your entire message has to be about them, and what's in it for them
  • You have to prove your honest intentions and trust-worthiness


Would you like a free course to show how you can do this in the natural health market?

I show you how to discover the wording ideally suited to sell your product or service.
This can be applied as a blog post, a landing page, a sales page or the more traditional ad.

I've done some of the research for you.
You'll need to do some customer-specific research. I show you how.

  • The course is in roughly 20 minute chunks
  • Shows you how to apply these techniques directly to your product
  • Is self-paced
  • Only costs you some time and earnest focus
  • Includes a checklist for self-correcting your writing
  • Shows you how to verify the improvement in your sales or leads

I call it the Conscious Copy Course.
And, did I mention, it's free.. for now.


(This button opens a draft email to me. I do not spam you, and never give your email to anyone.)


Why am I doing this?
Three reasons.

  • There is already too much fake health being sold out there. I want to help you sell the real thing.
  • Since you promote health, I would indirectly be helping people live a healthier life.
  • If it truly helps you, I hope it demonstrates how I can be of further use in your business.

So, who am I?

My name is Leon van der Walt, founder of SwayingWords.

I craft and tweak the marketing wording you put out there, drastically increasing your leads and sales.
Or, saying the same more formally: I'm a direct response copywriter in the natural health market.

I understand your customer: I am a consumer of natural health.
I eat organic whenever I can. I only put on my skin what I could eat.
I've experimented with Paleo, Banting and Ketogenic diet modes.
I've been practising Tai Chi for 11+ years, and meditation for 18+

I put this background to use in connecting with your customers.

I can also advise you on putting your software and web tech to effective use in your sales funnel, using analytical and systems thinking gleaned of a 20+ year background of pretty hard-core software development.

Responsive image

Does this resonate with you?
Think it may be useful?
Think you can trust me?

Get the first course installment and decide for yourself.


Some testimonials from people I've worked with:

"Leon's approach to content is thorough and driven, while maintaining a friendly, open and congenial working relationship.
I originally signed up to a reworking of copy on my website, which evolved into a whole new content strategy, which was much-needed.
Leon has managed to take content that was trying to achieve far too much, and distill it into a single set of USP's, that will be driving my work going forward.
I've really appreciated the thorough research and super useful marketing insight."

"Leon would be a great asset to any company. His quiet, steady manner ensures that projects remain on course no matter the pressures. His openness and generosity to share knowledge and willingness to always assist both colleagues and clients without reserve is an example to many. I would highly recommend Leon to anybody looking for a knowledgeable and hardworking professional."

"You are literally saving us 5-10 hours of tedious manual manipulation of data every month. Much more saving than we were expecting to get when you offered to help. The cherry on top is the system you devised: Instead of being a chore, it is a pleasure to use. I know, because I have used it myself on a number of occasions! What was also a pleasure was the unobtrusive way that you interacted with people to get the information you needed to set up the systems. Happy to recommend you to any organisation with similar problems."